Search Engine Optimization (SEO)
Search Engine Optimisation
Is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.
Social Media Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites.[1]
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Web Design & Development
Is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser.[1] Web designers utilize markup language, most notably HTML for structure and CSS for presentation as well as JavaScript to add interactivity to develop pages that can be read by web browsers. As a whole, the process of web design can include conceptualization, planning, producing, post-production, research, advertising. The site itself can be divided up into pages. The site is navigated by using hyperlinks, which are commonly blue and underlined but can be made to look like anything the designer wishes. Images can also be hyperlinks.
We have own slicing guidelines, XHTML & CSS code naming conventions, code structure which are approved by W3C standards.
Online Shopping System / e-Commerce
Electronic commerce, commonly known as e-commerce, ecommerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at one point in the transaction’s life-cycle, although it may encompass a wider range of technologies such as e-mail, mobile devices and telephones as well.
A large percentage of electronic commerce is conducted entirely in electronic form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers are now electronically present on the World Wide Web.
